ANNI LU

Anni Lu believes that jewelry should be fun, playful and not too serious. The jewelry is delicate, colorful and easy to combine - perfect for mixing and matching to your own style. We want you to dream of ocean waves and distant shores when wearing Anni Lu jewelry.

The brand was founded in Copenhagen in 2013 by creative director and designer Helle Vestergaard Poulsen. The name Anni Lu is a tribute to the two people who inspired Helle the most: her late mother, Ann, and her daughter, Lue.