ANNI LU

Close your eyes. Feel the sun on your skin, the salty breeze in your hair—and on your wrist, a piece of jewelry that says it all.

Anni Lu was born in Copenhagen in 2013, when designer Helle Vestergaard Poulsen wanted to create jewelry that felt as liberating as a summer holiday. The brand name is a tribute to the two most important women in her life: her late mother Anni and her daughter Lue.

Anni Lu jewelry is delicate yet bold, colorful yet timeless. They are designed to be mixed, layered, and most importantly, worn—every day, every moment.

Find your own combination and carry a piece of Scandinavian sunshine with you.